 Some people start email lists, get a few people and then give up. They get discouraged because they don't really understand the true benefits of building a large, responsive email list. Here are seven reasons why you need an email list: Automatically Follow-Up – An email list allows you to multiply your time in a way that would require a cloning machine! With autoresponders you can have a follow-up system in place that makes sales for you twenty-four hours a day, seven days a week. READ MORE: Email Marketing: From Hot Mess to Mega Success in 7 Days Constantly Build Your Business – New prospects can be signing up to your email list automatically, every day, without your help or involvement. This is a way to be constantly building your business, automatically. Capture Visitors – You’ve put tons of work into your website. If you’re not capturing visitors, they’re coming and going, possibly never to return again. If you capture their information, you can keep in contact with them and build the relationship. Stay on Their Minds – Most of your potential customers or clients won't be ready to buy from you right now. Through email marketing, you can stay on their minds through your email autoresponders and broadcast messages. Then, when they are ready or in need, they'll look back for your emails or remember your website and they'll order from you. READ MORE: Email Marketing: From Hot Mess to Mega Success in 7 Days Save Yourself Time – Instead of sharing your message one on one, over and over again, you can now reach one to many. This is going to not only save yourself time but also leverage your time into long-term profits. Be Super-Human – It's simply not humanly possible to connect one-on-one with all your prospects and customers the way you can with an email system. The great thing is, if you set it up right your message can SEEM very customised and personal even when they ARE completely automated. Increase Your Sales – Of course the goal here isn't just to be awesome (though that's a good goal in itself). What you're really looking for in an increase in sales and profits. An email list can deliver you an increase in sales. READ MORE: Email Marketing: From Hot Mess to Mega Success in 7 Days The challenge is that if you give up too soon, you’ll never see these benefits. Yes, email marketing starts out slow, but don't give up! Every marketer – even those with hundreds of thousands on their lists – started with one subscriber, then two, then ten. Yes it takes time and yes it can be frustrating waiting for the rewards but be patient and diligent, and you will see your efforts pay off over time. To Your Success! Lindsey xx Email Marketing Will Make You More Money- Find Out How By Clicking Here
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 In order to establish authority and trust on social media it's very important to write a professional sounding bio for your profiles.
When someone finds your account and is deciding whether or not to start following you and whether or not to follow your suggestions to buy X product, one of the first things they will do is to check your profile and to see what you're all about. READ MORE: Check out the Digital Duchess and create a business that will support your dreams They will then make up their mind on this based almost entirely on your bio – so you better make sure it sounds professional and compelling. How do you ensure that it is? Professional vs Personal If this is a business account and you're trying to attract customers, network or otherwise build yourself a reputation then you should make sure to use a professional tone. That means avoiding flippant remarks, using professional terms and checking your spelling and grammar. Just a little personal thrown in for good measure won't hurt though – remember that social media is personal in nature. READ MORE: Check out the Digital Duchess and create a business that will support your dreams Clarity Make sure you avoid using lots of jargon and buzz words. Your objective is not to sound clever here – you want to be clear and precise about what it is that you do and not dress it up with buzzwords like 'synergy', 'integration', 'emerging markets'. Less is more, so be frugal with your use of words and use short sentences – especially if there's a word limit. Think About Your Audience If you're still having a hard time finding your 'tone' then imagine a prototypical person you are marketing to. Maybe you even know someone in real life who fits into the right demographic. Keep them in mind then imagine you're writing directly to them. READ MORE: Check out the Digital Duchess and create a business that will support your dreams Don't Repeat Yourself If this is LinkedIn, then you'll have a chance to show your accomplishments later on. If it's Facebook, you can include details about your business in other sections. This should be an overview that is efficient in telling people who you are – and that efficiency means avoiding covering ground that will be addressed later. Outsource Still struggling? Don't worry, not everyone is a born writer and that's fine. Just make sure that if you don't have that natural 'voice' that you don't just 'make do' with what you've got. Hiring a professional to write your bio shouldn't be expensive and it will result in a much more professional sounding and engaging experience for your visitors. READ MORE: Check out the Digital Duchess and create a business that will support your dreams To Your Success! Lindsey xx  When devising your internet marketing strategy, it can be all too easy to forget about Instagram in the mix.
However, when used correctly, Instagram is a fantastic way to promote products and services and to increase your brand’s visibility. READ MORE: Would you like a lifestyle friendly Online business? Here is a 4-step marketing plan to get you started? Step 1. Identify Your Market, Create Your Brand To start with you need to find who it is that you’re marketing to and you need to know what your message is. This is important because it will tell you how you are going to go about creating your image on Instagram and it will tell you what kind of content you should be uploading. Think about lifestyles and messages and try to evoke what your brand represents as well as what it produces. Likewise, ensure you have a strong identity with a recognisable logo and then use this across all your social media efforts. Research the competition too and survey your existing customers. READ MORE: Would you like a lifestyle friendly Online business? Step 2. Decide What Kind of Channel You Are, Begin Uploading Content Decide if you’re interested in creating a personal brand, or if you’re about promoting specific artistic products. Likewise, choose whether you want to upload images that are abstract and that broadly paint a picture of a lifestyle, or whether you want to upload images that provide some kind of value or ‘tips’ for instance. Try different hash tags and make sure you are posting with ones that will bring in new traffic. READ MORE: Would you like a lifestyle friendly Online business? Step 3. Be Consistent, Do Promotion, Synergise Across Social Media and Your Website Keep your content coming and meanwhile make sure that you are sharing to other social media accounts, that you promote your Instagram on there and that you outright ask people to follow you. Meanwhile, research people posting images in your niche and follow/like their work. Comment on other images and add a widget to your own site. All these activities will ensure a steady trickle of new users which will gain momentum over time. READ MORE: Would you like a lifestyle friendly Online business? Step 4. Run Contests, Use Local Marketing, Get People Involved You should also work to try and motivate your existing followers to grow your audience further. Running contests, getting people to comment (using caption contests for instance) and sharing the images that other users have uploaded are all great ways to get people to add to your account and to stay lively and engaged. You should also use local marketing by location tagging your images and by using local hashtags. If you’re local then you should also get your customers involved as they come in to your shop or business – take photos of them and ask them to tag you in their pictures. READ MORE: Would you like a lifestyle friendly Online business? Influencer marketing can also help a great deal. Get people behind your message and leverage the ground work that other individuals and brands have done before you. To Your Success! Lindsey www.digital-duchess.com  If you run any sort of blog, website or business online and you want to find opportunities to grow and to increase your turnover and profits, then you need to make sure you're on LinkedIn and that you're making the most of it.
To prep you for leaping in, here are a few 'LinkedIn Top Tips'. LinkedIn Top Tips
Lindsey xx  No matter what type of business you’re running, it’s crucial that you have a strong presence on Twitter. Twitter is an incredibly important and powerful social media network that is one of the largest on the net. FREE Course: How to Create a Business That Will Support Your Dreams In case you’re a little overwhelmed though, here is an outline for a strategy you can begin employing right away and get results in your business:
FREE Course: How to Create a Business That Will Support Your Dreams Good luck and happy tweeting! To Your Success! Lindsey x
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AuthorLindsey Archibald is a Journalist, Broadcaster, Digital Marketer, Author and Business Coach. Archives
February 2017
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