10 Do's of WhatsApp Marketing

WhatsApp is an amazing tool that can help your business stay in touch with customers or potential clients.

Some of the things that you can implement when using this powerful tool to grow your business are the following:

Create a WhatsApp account exclusively for your company
One problem that many find when using WhatsApp, or any other messaging application meant for communicating with clients or business contacts, is regarding its use as a personal app.

Create an account for your business, and use a "working device", it will help you send mailings to your corporate contacts.You can manage, according to the size of your business, different devices with different phone lines. Also, you can assign staff to each one of the services you provide.

Managing all your services from the same single phone line could result in inconsistent attention to your customers, creating dissatisfaction in them, especially when there are many people using your services.

Most importantly, do not forget to include your new WhatsApp account in all your promotional materials, as a way to contact your business.

Prepare a database
Make a contacts lists, thus you are creating a database, labeling your customers according to their interests.

It is important to get to know the interests of your clients you are targeting with your marketing efforts, this way, you can focus on them and you'll more likely to get a positive response.

In addition to separating current and potential customers, you must keep continuously updating your database, in order to implement appropriate tools for each.

Create groups
Besides preparing a database with all your contacts, the idea is to create separate groups for keeping them up to date with news, upcoming services or special offers.
WhatsApp allows you to create such groups by selecting that option on its system. This is a great way for keeping in touch with your customers.

The Group Chat allows you to chat with up to 100 people at once. Besides, you get to administrate these groups. You can include or exclude any participants or change the subject and image, among other things.

Define your message
When you are finished separating your contacts, the next step is working on the message you want to deliver. Define the message you want to communicate, the type of message and to whom it is addressed. It is important to be specific and concise when writing this message, so your customers can be enthralled and will not lose any interest.

An advantage that WhatsApp offers is that it doesn't limit the amount of characters. You should not abuse this advantage though, because messages could become boring or annoying.

Request authorisation
As part of the application policy use, it is prohibited to use the messaging platform for sending advertising without the consent of the target users.

In order to work within the legal and appropriate use of tools, you can create forms that include questions asking if they use WhatsApp and if they authorise you to send them information.

Many customers appreciate that request, and better yet, this requirement will create confidence in them, ensuring you have good intentions.

Send precise notifications and reminders
Using WhatsApp can be as personalised as you want. In fact, in order to provide an outstanding service, the best option is writing direct messages to each client.

You can contact your customers through WhatsApp to see if they will attend your event, or if they will make a reservation.

You can use it to send event invitations to seminars or workshops, and communicate promotions, releases or offers.

This is an excellent way to inform your customers about any developments related to your business.

Use audio, video or images
WhatsApp is very simple and easy to use, and sending multimedia content, whether images, audio or video is straightforward. Take advantage of this tool.

The possibilities here are many and diverse. You can send short videos regarding how you do your job, an image of a new product, or an audio file.

It has been proven that marketing strategies in which images or videos were used in order to convey a message, provide a better chance of getting the attention of the customer.

Create impact and encourage sharing
Seeking to create innovative messages and have a good design will add value to your contacts. This will make the recipient of your message be captivated and, automatically, pass it on to their followers.

Think about the message you want to communicate and make a creative decision. Do not do what everyone else does. Imagine something new, this way you can reach thousands of people.

Optimize sending
You must be objective and avoid being intrusive by sending content at inappropriate times. Send your messages at the best moments and times, usually during office hours.

It is also important to consider what type of business you possess, in order to optimize the sending of your message.

If you have a small business, you can send one message at a time, until the last contact. This method is laborious, but it has charm because of the personal nature of the messages.

If you have a big company, it is best to keep in touch with your customers through groups. Always bear in mind that all recipients will have access to the entire group of phone numbers, which usually does not please some customers.

Keep serving customers
After following these simple tips, you must retain your customers, providing an environment of loyalty towards them. For achieving this, you can create promotions targeted to your customers, and give them more efficient care service.

You can also reward your customers through special offers, and sharing information about any offers or discounts.

By using WhatsApp, you can offer immediate customer service in a one-to-one setting - for that personal touch.

To Your Success!
Lindsey
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