 Live streaming video is the hottest new thing for marketing your business but if you can’t get eyes on your video, it won’t work as well as it could. And let’s face it; traffic is the toughest nut to crack, no matter which technique you’re using. FREE COURSE: How to use Facebook Live to boost your brand and your profits Here’s how to easily draw a crowd to your next live video event: Promote Ahead of Time This is key. You have to build a buzz about your live video. While you can (and sometimes should) go live in an impromptu manner, this should be the exception, not the rule. A far better choice is to let your fans and followers know ahead of time that you’ll be hosting a live video, and how (and why) they should join you. Use the tools already at your disposal—your blog, your email list, your Facebook and LinkedIn groups, and your Twitter following—to make sure everyone knows when you’ll be on, and why they should be watching. And be sure to remind them as the day gets closer! FREE COURSE: How to use Facebook Live to boost your brand and your profits Offer a Giveaway Here’s one sure way to get fans to show up—offer something free. Checklists and worksheets are ideal if you’re teaching a strategy or technique. Readers can follow along, and refer back to it later as they work through your strategy. By delivering your gift via email autoresponder, you can take the opportunity to grow your mailing list as well. FREE COURSE: How to use Facebook Live to boost your brand and your profits Another great giveaway—especially if you’re launching a large course—is to offer a scholarship. Ask your applicants to write a blog post, record a video, or in some other way share why they want to take your course and how they’ll benefit from it, and then announce the winner via streaming video. Make a Big Reveal Send out a few “teaser” emails promising big news; post about it on your other social accounts; create a Facebook event and schedule paid ads to invite interested people. FREE COURSE: How to use Facebook Live to boost your brand and your profits Then use the live video to answer questions and announce your launch, perhaps with a special introductory or fast-action price. Cover a Controversial Topic We all have opinions, and not all of them are popular. That’s part of what sets you apart from your competitors, in fact. If you have strongly held opinions about your industry, or how a specific topic is being taught, video is a great place to make your point. FREE COURSE: How to use Facebook Live to boost your brand and your profits By taking to the airwaves with a live video and a controversial topic, you’ll instantly draw a crowd—half of which will agree with you, and half of which who will not. Imagine how lively the conversation will be! Just be sure to keep it respectful, and to not get your feelings hurt when someone disagrees with you (because they definitely will). Live video is definitely a marketing tool that belongs in every business owner’s toolbox. But using it without a plan to attract more eyes will be an exercise in frustration. Use these four strategies to get more people interested in your videos, and they’ll work far better for you and your business. FREE COURSE: How to use Facebook Live to boost your brand and your profits To Your Success! Lindsey www.digital-duchess.com FREE COURSE: How to use Facebook Live to boost your brand and your profits
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 Live video is undoubtedly the hottest new marketing tool to come along in a while. Apps such Facebook Live make it dead easy to anyone with a smart phone to grab their 15 minutes of fame. And if you’re consistent, personable, and have just a bit of luck, you might just find yourself with thousands of new fans and followers, all thanks to these short video events. LEARN MORE: Facebook Live- How to Build Your Brand, Grow Your Audience and Boost Your Profits But if you know anything at all about marketing, then you know the last thing you want to do is create a piece of content that has a limited lifespan. After all, once that 15- or 30-minute event is over, it’s gone, right? Wrong. Depending on the platform you’re using, there are plenty of ways you can leverage that video to continue to attract an audience for months or even years to come. Upload to YouTube The “big daddy” of video marketing, YouTube enjoys its status as the 2nd most searched website only—behind Google.com by only a slim margin. Well-optimised videos can attract thousands or even millions of views, and help drive traffic to your website, your blog, your product pages, or even the landing page of your choice. LEARN MORE: Facebook Live- How to Build Your Brand, Grow Your Audience and Boost Your Profits Don’t miss the opportunity to profit again and again from the effort you put into creating video. Be sure to upload it to YouTube and:
That’s it! Add this to your workflow for each of your live videos, and you’ll quickly build up a library of YouTube videos that drive traffic to your offers every day. Post to Your Blog Sometimes you want to take the conversation out of Facebook and interact on your website. LEARN MORE: Facebook Live- How to Build Your Brand, Grow Your Audience and Boost Your Profits Adding recordings of your live videos allows you to:
Share With Your Partners & Colleagues Just as video works well for your sales efforts, so to does it work for your affiliates and JV partners. Consider offering replays of your better videos for affiliates to use in their own blog posts, on social media, and anywhere else they’re promoting your offers. It will help their audience get to know you better, and give them a sense of your personality and style before they invest in your products or services. LEARN MORE: Facebook Live- How to Build Your Brand, Grow Your Audience and Boost Your Profits No piece of content—whether written, pre-recorded, or live—should ever suffer the fate of being used only one time. Put all your content to work in multiple locations, and watch your influence—and your profits—soar. To Your Success! Lindsey www.digital-duchess.com LEARN MORE: Facebook Live- How to Build Your Brand, Grow Your Audience and Boost Your Profits  It’s a rare person who loves public speaking or appearing on video. If that’s you, you can stop reading right now. But if you’re among the (much larger) crowd who suffers sweaty palms, racing heart, and uncontrolled butterflies—and you’re letting these get in the way of your video marketing dreams—then read on. FREE COURSE: How to use Facebook Live to boost your brand and your profits Here’s the thing: We all get nervous. Even those who love public speaking and appear so natural on video are often shaking on the inside. They’ve just found a way to deal with their fear and make it work for them. Practice Makes Perfect The first time you do anything, you’re likely to be nervous—especially if it’s a public performance. The only way to lessen the fear is to do it. And do it again. And again. And again. FREE COURSE: How to use Facebook Live to boost your brand and your profits That means not only should you practice your webinar or speech ahead of time, but you should also take to the stage—whether virtual or real—as often as you possibly can. Don’t pass up any opportunity to appear on video, on podcasts, in a webinar or on the stage. And if you need a place to practice in a judgment-free zone, consider joining a group such as Toastmasters, where you can work to reduce your nervousness in front of a live audience. FREE COURSE: How to use Facebook Live to boost your brand and your profits No Pressure Sometimes, the worst judgment comes from our own head. Don’t let that voice lie to you, though. There really is no need to pressure yourself to perform, or to be perfect, and there’s certainly no need to berate yourself for all those small mistakes you make. Instead, acknowledge that no one is perfect, that you’re doing your best, and that you’re improving with each and every event—because you almost certainly are! Be nice to yourself, and recognise that there really is no need for perfection. FREE COURSE: How to use Facebook Live to boost your brand and your profits Just Be Yourself Here’s the biggest hurdle we can face: trying to be someone we are not. We see professional news anchors, actors, and others who appear poised and polished on every video clip, and we think that’s how we have to appear. FREE COURSE: How to use Facebook Live to boost your brand and your profits That’s simply not true. Your audience wants to get to know you better, not the person you think you should be. So be your fun-loving, mistake-making, self-forgiving self. It will resonate so much better with your audience that everything else will be easier as a result. To Your Success! Lindsey www.digital-duchess.com FREE COURSE: How to use Facebook Live to boost your brand and your profits  Facebook Live video is clearly the hottest marketing tool to use at the moment and business owners in every niche are taking advantage by hosting their own events. FREE course: How to use Facebook Live to build your business and boost your profits Some of them are good. They’re well attended, fun to watch, and you feel like you benefited from attending. But some of them feel like they’re an afterthought, put together at the last minute, and don’t really bring out the best in the host. If you’re thinking of hosting a live video event, you don’t want to fall into that latter group! Here’s how to avoid it. FREE course: How to use Facebook Live to build your business and boost your profits Promote, Promote, Promote A Facebook live video event is just a few clicks away. You can literally plan and host a video in just a few minutes, and an impromptu event can be fun. But with a little planning, you’ll have a much better turnout. And that planning must include promotion. Let your private groups know about upcoming events. Email your list. Post a blog. Even consider running paid ads for your upcoming video event if there’s the potential to grow your list or increase your sales. FREE course: How to use Facebook Live to build your business and boost your profits In short, don’t just throw a party without extending invitations to your friends! Interact with Your Audience One of the biggest draws of a live video event is the opportunity to interact with the host. Your viewers want to get to know you better. They want to chat with the other participants. They may have questions to ask. Don’t make the mistake of ignoring them. To do so is to say, “You’re not important to me.” FREE course: How to use Facebook Live to build your business and boost your profits Instead, take the time to chat up the audience, acknowledge their presence, and answer their questions. Even if it takes you out of the flow and you lose your place momentarily, it’s worth it to make viewers feel respected and as if they’re a part of the event rather than just a passive viewer. Remember to check the comments later, too. If your video is available for viewing after the live event is over, encourage the conversation in the comments. Nobody is Perfect Here’s what you don’t need to worry about when it comes to live video: Perfection. FREE course: How to use Facebook Live to build your business and boost your profits No one expects you to look like a cover model or to speak like a news anchor. In fact, if you do look that perfect, it might actually negatively impact your results, simply because your audience loves to feel connected to you. They know they aren’t perfect, and if you can show off your imperfections, it will help create a stronger connection. To your success! Lindsey www.digital-duchess.com FREE course: How to use Facebook Live to build your business and boost your profits |
AuthorLindsey Archibald is a Journalist, Broadcaster, Digital Marketer, Author and Business Coach. Archives
February 2017
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