25 LinkedIn Top Tips to Boost Your Business

If you run any sort of blog, website or business online and you want to find opportunities to grow and to increase your turnover and profits, then you need to make sure you're on LinkedIn and that you're making the most of it.


To prep you for leaping in, here are a few 'LinkedIn Top Tips'.


LinkedIn Top Tips

• Write in a professional manner with perfect spelling and grammar 
• Think carefully about your headline 
• Choose a profile picture that shows your face – these are more memorable 
• Choose profile picture that is attractive and makes you look reliable and trustworthy 
• Spend some time on creating a logo and a brand before putting too much effort into LinkedIn 
• Create a cohesive and consistent visual style across all your channels 
• Feature your projects and experience as they relate to your current business 
• Use basic SEO on your profile page 
• Create a company page 
• Add 'Showcase pages' for your products and websites 
• Endorse people to try and get endorsements back 
• Accept all invitations to connect on LinkedIn – they may just be valuable 
• See who you know through your connections and don't be afraid to 'test out' whether you're connected to some big names 
• Seek out people to connect with 
• Use 'Rapportive' to add email contacts to your LinkedIn 
• Connect to people you interact with in the real world – consider adding your details to your business card 
• Ask people to give you real-world introductions to people in your LinkedIn network
• Make it easy for people to connect from your website 
• Ask people to connect through other channels 
• Post content regularly and make it high quality 
• Share content from your blog 
• Don't contact people you're distantly connected to out of the blue 
• Manage your network and bear in mind the difference between a contact and a 'meaningful contact' 
• Post company page updates and target them where appropriate 
• Consider using LinkedIn ads 

To Your Success!
Lindsey
xx