 When dealing with Facebook ads the terminology used can sometimes seem like a different language. Over time, countless acronyms and jargon terms have emerged and this can make it all a little hard to keep track of. LEARN MORE: FREE Course: How to Create the Business of Your Dreams Here is a handy guide to all of the most common terms that will hopefully make the Facebook Ads process a bit easier for you: PPC To begin with, what is PPC? Simply, this is ‘Pay Per Click’ and means that you’re only paying once an advert gets clicked. If your ad is ignored, then you don’t pay a penny. LEARN MORE: FREE Course: How to Create the Business of Your Dreams CPC CPC stands for ‘Cost Per Click’. The term can be used interchangeably with PPC, or it can be used to describe the actual amount that you’re paying for each individual click. CPM While Cost Per Click tells you how much you pay for each click, CPM tells you how much you are paying for your ads to get seen. Specifically, this means ‘Cost Per Impression’ but actually refers to the amount for every 1,000 impressions. You can choose to pay on a CPM basis rather than CPC on Facebook but it can also be a useful metric that shows the average amount you’re paying for your ads taking into account impressions and CTR. LEARN MORE: FREE Course: How to Create the Business of Your Dreams Impressions An impression is whenever your ad is shown on a page. CTR CTR is ‘click through rate’ and tells you how often your ads are getting clicked. Often, the higher your CTR the better – but only if those clicks are later leading to sales! LEARN MORE: FREE Course: How to Create the Business of Your Dreams CPA CPA is another method for pricing ads. This means ‘Cost Per Action’, which in turn means that you’re only paying each time someone takes a kind of action on your site. Action An action can be anything from buying a product, to liking a Facebook page, to signing up for a mailing list. A ‘Call to Action’ is a button that encourages said action. LEARN MORE: FREE Course: How to Create the Business of Your Dreams Remarketing Remarketing is a type of marketing where you’re targeting people who have previously been to your website. Targeting Targeting means that you’re approaching particular demographics for your ads and trying to avoid people who might be unlikely to buy from you. LEARN MORE: FREE Course: How to Create the Business of Your Dreams Maximum Bid This is the most you are willing to pay for each click on an advert. To Your Success! Lindsey www.digital-duchess.com FREE Course: How to Create the Business of Your Dreams
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 Your presence on social media is a great representation of your brand. Your blog attracts and engages with new audiences. Your email list keeps you connected with fans and followers. Each tool in your marketing toolkit has a job to do, but the one with the most power by far is your published book. LEARN MORE: How would you like me to manage your social media? Your name on the cover of a tangible, hold-it-in-your-hands, printed-on-paper book is the one thing that can take your coaching business from somewhat successful to rock star status. As an Author, You’re an Instant Expert Pay attention to the “experts” you see interviewed on morning news shows, talk shows, and on radio and podcasts. Notice anything? They’re almost always introduced as “The author of…” There’s a reason for that. Those who have the expertise to dig deep into a subject just so they can break it down in a way that others will understand clearly know their stuff. Books don’t just skim the surface of a subject. They follow the rabbit trails and make new connections and explore unknown corners. LEARN MORE: How would you like me to manage your social media? If you’ve written a book, you have almost certainly earned your “expert” status. Writers Are Committed and Driven Not only are authors seen as the experts in their field, but they’ve proven themselves to be more committed than most. Think about the time and energy and frustration that comes from writing 150 or 200 or even 300 pages of content about the same subject. Not only that, but those pages must flow together in a logical order, make sense out of difficult to grasp concepts, and be engaging, too. LEARN MORE: How would you like me to manage your social media? That’s a tall order, and for those who pull it off, the kudos are well deserved. When your book is published, you deserve to walk a bit taller and hold your head a bit straighter. But even if you don’t, others will see you through new eyes, simply because you’ve written a book. Books Offer a “Foot in the Door” When Nothing Else Will When it comes to publicity—be it in the form of interviews, speaking engagements, JV invitations, or just more traffic to your website—you really can’t do better than a book. Books open doors that no other content marketing tool can. LEARN MORE: How would you like me to manage your social media? Books get you noticed by top-tier influencers in your niche. Books make you a more memorable speaker. And believe it or not, self-published books even turn into traditional publishing contracts, and all the benefits that go along with it. LEARN MORE: How would you like me to manage your social media? With all the advantages that come with having written a book, what’s holding you back? No matter what your niche or who your market is, there’s room on the shelf for your unique insights. You owe it to your audience, and to your business to get that book published. To Your Success! Lindsey www.digital-duchess.com Would you like me to manage your social media? |
AuthorLindsey Archibald is a Journalist, Broadcaster, Digital Marketer, Author and Business Coach. Archives
February 2017
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