Why Your Business Needs Instagram Ads

If you’re thinking about advertising your business on social media, there’s never been a better time. If you’re running a business online you’re probably already using social media to build brand awareness - yet most people using Instagram are spending a ton of precious time posting updates instead of attracting targeted leads.

In that case, integrating Instagram into your marketing mix is a good decision. It’s become pretty obvious that social media advertising is a powerful and influential way to share information with new and current customers but it isn’t always easy attracting your target audience with posts and updates.

You would think it would be easy, especially with people are on their mobile devices all day, but if you’re just posting to a broad audience your message can get lost on deaf ears. Users are accustomed to seeing ads popping up everywhere and on almost every social platform but because Instagram’s ads show up in the user’s feed with the same format as a regular post, users are more inclined to click through.

Billion dollar industry revenues aside, marketers and small businesses should integrate Instagram into an overall marketing strategy. Instagram is great at generating curiosity around both physical and online products or services and it’s used to keep fans informed about your brand, people and company values. It serves as a two-way feedback loop between customers and products, organisations or companies.

Fortunately for small business owners this growing social media platform has become a measurable driver of both sales and lead generation. Knowing the power of Instagram has made it one of the most popular social media platforms in the world and learning to leverage it to grow your business is another key part of your marketing success.

To Your Success!
Lindsey
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