Who am I and Why Should You Care?

Some of you will be wondering who the heck I am and what gives me the right to tell you about how to market your business online.

My names is Lindsey Archibald, or Lindsey Archibald Crumlish, as I just recently got married ;-) 

I live in Glasgow but I come from an awesome small town in Scotland called Denny.

Thanks to my dad always telling me to reach for the stars when I was a kid, I always knew I wanted to be a journalist- especially a TV news reporter. My teachers at school thought I was crazy. "Nobody from Denny has ever been on TV news," was their reply when I told them what I wanted to do after leaving school. And despite my grades being good, they just didn't think I would make it in such a competitive industry.

Well, for the last 15 years I've been a journalist working in, and presenting on, TV, Radio, Newspapers, Online and Marketing.

A few years ago I was actually asked back to my old High School to give a talk about my career and present awards at the annual prize giving ceremony. I was greeted by the teacher who told me I couldn't make it in the media industry, to her credit she walked straight over to me and apologised. Now, part of me wanted to tell her where to go, but it was enough just to see her squirm when she met me haha.

Over the last decade and a half I've had the most amazing career. I've reported and presented for some of the biggest media companies in Britain, I've worked in New York, interviewed some of the biggest celebrities, sports stars and politicians in the world, had my own TV show and got to travel the world while writing about my experiences.

However, it has not all been a bed of roses. I've had to fight for every opportunity I've been given in my career, I've had to endure a cut-throat industry filled with many pressures and I've had to maintain my determination and belief even when my world fell apart when I lost my job back in 2009. 

The TV company I was working for went into administration and I found myself sitting on a train with my belongings, and career in a box. I was devastated. I had my own TV show. "Where the hell do I go for here?", I kept asking myself. TV jobs like that are few and far between.

After a few weeks of futile job hunting, I wondered what I was going to do to make money. So, I decided to start up my own business. It was an online magazine aimed at professional businessmen who loved their luxuries.

The magazine used technology which made it look like an actual magazine on your screen, you could flick through it while watching videos and listening to interviews. My first magazine looked amazing. It was packed full of celebrity columnists and got great publicity.

Despite me attending every business class known to man, within seven months my business had failed. I had invested thousands into the business but I got my sums wrong and spent too much money on the design of the products, while paying staff who didn't bring in any advertising sales. 

I was left with nothing but debt and the feeling of absolute failure. I was embarrassed and devastated after all the hard work I'd put in and the faith people had shown in me that I would succeed.

So now I had no TV job, a failed business and debt to deal with.

I had to pick myself up off the floor and press reset on my career and go back to where I'd started- Radio. I loved every single minute of being back broadcasting and I was so grateful to certain people who had given me a chance to get back to doing what I'd loved. From there I started building my career again and ended up back on TV.

But a few years ago I decided on a complete career change. I wanted to work online. So I left TV to join a national newspaper as their deputy online editor.

It was the best career decision I've ever made. I could combine all my journalistic experience with the marketing knowledge I'd gained in London years previous, along with my online knowledge I'd gained from my failed Internet business. 

As a result, I now feel able to share with you everything I have learned on my roller-coaster journey. From my successes and failures, I am determined to make sure you don't make the same mistakes I made, and instead focus on the techniques and strategies I've learned over the years that can help you in your business.

All successful people and business owners have failed at something in their lives but the key is to keep going and eventually you will be a success at whatever you do.

Online is the future to your success and that's why I am here to help you take steps towards a better business and hopefully financial freedom.

Don't be a Digital Dinosaur!

To Your Success!
Lindsey
x