Top Five Reasons to You Social Media in Your Business

If you own or run a small business then you really have to get on the social media bandwagon- even if it scares the living daylights out of you. Ignoring Facebook, Twitter, Instagram and LinkedIn is simply not an option these days if you want to promote your business in front of as many people as possible and ultimately sell more products and services. And the best bit is- it’s FREE marketing.

READ MORE: Feed Your Sales Funnel With Facebook Ads

Social media is one of the most powerful tools available for marketing your business and once you get started then you won’t look back as the sales will come rolling in and you will build your business beyond your expectations.

Still not convinced? Here are 5 reasons you should get signed up to the big four social media sites now…

Millions of potential customers are waiting to buy from you: 

Yes that’s right, there are millions of people signed up to social media sites and if you don’t take that leap of faith you could be missing out on a huge opportunity to get your messages and your business in front of so many people.

READ MORE: Feed Your Sales Funnel With Facebook Ads

It's a well-known fact that Facebook would be the third largest country in the world were you to take every member and put them in one place. That's an absolutely insane number of users that you can gain access to by simply signing up to the platform and starting to promote yourself there. 

You could go ‘viral’

Going viral simply means that whatever you have posted on a social media site it has then been seen and shared by millions of people. Remember the Ice Bucket challenge? Or Ellen Degeneres’ selfie from the Oscars? Those are both examples of awesome viral content. Social media is designed to share articles, videos and pictures and if you come up with a cracking idea that really appeals to the masses then you could see it go crazy online which would give you amazing publicity and lots of sales.

READ MORE: Feed Your Sales Funnel With Facebook Ads

You can interact with your potential customers directly

When you market on social media you can actually reach your audience at the click of a button and TALK to your potential customers and interact with them. Social media lets you respond to comments and like their posts, it means that you can actively engage with them and thereby build a relationship with them and ultimately get them to trust you as an authority in your given industry of niche. Building a closer relationship with your customers is crucial if you want to sell more these days as direct selling doesn’t work anymore. 

Social media has the personal touch

Social media is also personal and often the networks that are in place are based on real-world social networks. So when you see that someone 'likes' a product that isn't just a meaningless statistic it is a referral from a friend or colleague who you trust.

READ MORE: Feed Your Sales Funnel With Facebook Ads

You can hone in on your customers and clients

Facebook adverts are amazing as you can put your products and services right in front of the type of people that wants to buy them. That’s because when you sign up to a given social media channel as a user, you will start out by giving your personal details. These include your name, age, marital status and more. In other words, you are providing tons of information that can then be used by businesses to identify their precise target demographic. You don't just have a huge market here but a tailored one!


And there's more!

We could go on all day about the zillions of benefits that social media has for businesses. Whether it's the incredible networking possibilities you're interested in or the tools and apps that make it so easy to manage your accounts, there are many more ways that social media sets itself apart as one of the most powerful tools available to businesses of all sizes.

READ MORE: Feed Your Sales Funnel With Facebook Ads

So don’t be shy and get posting today.. You won’t regret it!

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