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Time to Get Your Business Brain in Gear!

Successful business marketing isn't easy. Check out my blog where I cover all the essential areas I think you should be looking at in a bid to promote your products and get your company in front of lots more potential customers.
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Social Media Automation Saved My Sanity

1/24/2016

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Marketing your business takes up so much time and effort. 

It's can sometimes seem overwhelming, so much so, it can be so easy to just put marketing to one side in order to focus on other areas of your business that you feel are more important.

However, I believe there is no other area more important than marketing your business properly. Marketing your company is a crucial part of growing your business. 

It is so important to keep on making sure you write your blog posts, encourage sign ups to your newsletter and post on at least Facebook and Twitter every day.

Now, I know posting on social media can take up a lot of your day. Social media sucks you in and before you know it you have lost three hours of your busy schedule. That's why I really recommend you invest in some form of automation software. It was driving me absolutely bonkers not having anything to help me schedule my content. 

When I first started my business I would stress out if I was in a meeting or out with my husband or friends and I knew it was time to post on my social accounts, but I couldn't.

The best thing I did was sign up to www.hootsuite.com This social media automation website saved my sanity.

I can now go about my daily business and not worry about my social media posts because it is all done for me. You would not believe how much stress has been lifted from me.

I can go to the cinema, go out to dinner or go on holiday and I know my tweets, Facebook messages and LinkedIn articles will all be posted without me manually doing it.

Every Sunday I will sit down for an hour and schedule my social media posts for the week ahead. Using Hootsuite is so easy as I can manage all my social media accounts at the one time on the one dashboard. I absolutely love it!

When I go away on honeymoon in a couple of months I will scheduled all my social media for the three weeks I will be visiting Mickey Mouse. 

Now, don't get me wrong, you have to put the hard work in to make sure you have valuable content your followers want to read or watch.

Before I launched my business I wrote a load of articles and created free reports to give away on my website. I made sure I had enough content to populate my blog and autoresponder, and enough content that I could post at least once an hour on my Twitter feed.

Every day I write at least one blog post. You might think that is a lot but you can do it too. At night spend an hour less in front of the TV and write some content. When you are sat on the train on the way home from work, stop looking at Facebook and get writing. I am actually writing this blog post while my colour is being applied at the hairdressers. 

If you want your business to grow you have to make time to market your business.

So this week I urge you to try and write something everyday and at the weekend take a couple of hours to plan your week ahead and schedule your social media.

I guarantee you that you will be a happier person as a result, and your business will be in better shape because of it.

To your success!
Lindsey 
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    Lindsey Archibald is a Journalist, Broadcaster, Digital Marketer, Author and Business Coach.

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