How to Use Social Media to Build Your Email List

Social media is a fantastic marketing tool and there are many ways you can monetise a large number of followers or likes and be highly successful as a result.

At the same time though, social media also has some significant limitations. Chief among these is the fact that it means you're relying on a third party to give you access to your fans. If Facebook change their terms and conditions (which they often do) your 'page' can become worthless to you overnight. What's more, if someone leaves Facebook, you'll lose access to them.

A mailing list is a much better and more direct way to communicate with your followers but unfortunately it is also harder to build and grow seeing as people can tend to be rather protective over their personal details.

The goal then, is to take your social media account and to convert those followers into subscribers. Here's how you can go about doing this:

Share Posts
One of the main ways you can turn your social media followers into subscribers is to share content. This way, you'll get them to leave the social media site and go somewhere where you can embed an opt-in form. By creating quality content you will allow your followers to believe you are an authority in your chosen industry and they will want to sign up to your email list.

Talk About Your Offers and Products
With a social media account you have a captive audience and you can use that to build interest in what you're offering. If you often provide discounts and special offers from your mailing list then you can just talk about all the exciting offers and provide links to your mailing list. Likewise, if you have a forthcoming product, you can talk about the benefits and suggest people subscribe if they want more information.
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Engage
Using social media gives you a great chance to engage and discuss things with your audience. Make sure you ask and answer questions and create discussion. This way, people will feel more 'involved' with what you are doing and will want to take that further by signing up to become a 'VIP' member.

Provide Value
Most importantly, make sure you provide value by making interesting and entertaining posts regularly. This way people will assume your mailing list will offer value too!

Until the next time, have a successful day

Lindsey
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