Facebook Marketing- Take One Step at a Time

Facebook is one of the most powerful marketing tools available to business owners and entrepreneurs.

However, for your business to be successful on the social networking site then you need to keep these five easy steps in mind:

Who are You?

When creating your business or fan page it's important to have a clear mission statement and vision. A lot of brands’ success stories come from these two objectives. You have to explain the purpose of the company and why it exists.

In starting his Apple Company, Steve Jobs was motivated by supporting people’s creativity, not by selling computers.

So, before you start social media marketing you should:

• First, exactly know the type of business a potential customer will engage with and...

• Second, solve their problems.

Take the Six Vitamin C’s of Facebook Every Day:

In order to come up with a successful marketing campaign, keep all these 6 C’s in mind:

• Content: Post stories that will gain a lot of shares, likes and comments. In short, it should be interesting.

• Clarity: Clearly show what the fan or business page is all about and what it has to offer. Update the “About” section of the page and add tag-lines on the cover photo if necessary.

• Campaign: Maximize the use of Facebook’s promotional tools in order to support a particular campaign.

• Connection: Build and grow the page’s network.

• Culture: Make your page an extension of the company’s culture or brand. You will need proper page management which includes the type of content shared, response time, way of response, humour etc.

• Conversion: Convert fans and followers into a network of paying customers by building an amazing relationship with them.

Post shareable content:

Consider these basic rules when creating shareable content:

• Make it short. (Content with 80 characters will gain more shares).
• Vary the content by using photos, videos, audio and links to blog posts.
• Reply to people who shared the content by liking their shares.
• Interact by asking questions.
• Visit other pages to know what people like.
• Determine when is the best time of the day and week to interact with the fans.

Learn From Your Posts

Consider experimenting and testing then track the results. It's important to learn what Facebook marketing strategy is working and what’s not. Try variating the post frequency, content and time when you post it.

Check Out the Competition

Learn from the success of other Facebook fan pages. Oreo, Disney, Coca-Cola, Starbucks and Skittles are some of the most popular consumer brands that are doing well in this social media platform. Monitor their Facebook pages and view other fan pages in order to see what particular types of content could gain a significant amount of shares. Examine everything on their fan page starting from updates up to the promotional campaigns used.

To become good at Facebook marketing it takes time and patience. By following the steps above then social success is on the way.


Lindsey
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