Facebook Marketing: 7 Steps to Success

Facebook Marketing can seem really scary for the majority of businesses. However, if done right, it can be the most lucrative for of promotion you can undertake on the Internet.
To get your business marketing right on Facebook there are 7 steps towards S.U.C.C.E.S.S.

Check them out below:

Sponsored Posts and Adverts
Facebook adverts are laser targeted as the social media site uses information that users hand over when they sign up to then target adverts towards them based on their jobs or hobbies etc. As a business owner they are a great way to grow your company online. Sponsored posts are also a brilliant way to get more people to like your page or to watch a video you have created or read a post you have written.

Updates
To be successful on social media you have to constantly update your page. If you don’t your profile will seem like a ‘Ghost Town’, and you don’t want this as people will unfolllow you and move onto your competitor. Fresh and engaging content will always have people coming back to your page time and time again.

Competition
Facebook marketing is all about competition, and to get ahead, you must know your competitors. You can use the ‘Pages to Watch’ feature on Facebook to consistently watch over certain pages. You can use this to learn more about how many posts your rivals are posting and which ones are the most successful for them.

Curiosity
To further entice your audience on your posts, you can use a cliff hanger statement as your headline to spark curiosity. The posts will act like bait that will lead your customers to the desired page on your website. You can also include interesting thumbnail images that will convey a message without giving out the entire story.

Engagement
The key to a healthy and successful Facebook page is to make sure you engage with your fans. By engaging them, this means that your page must be conducive to activities, and involve lots of audience participation. You can add questions, or even start some promos to further invite more people to like your page. The more active your page is, the better chance it would be to fare better in SEO. Search engines can easily find their way to pages that are frequently shared by people.

Schedule
You could spend hours on Facebook marketing every day but let’s face it, as busy business owners we just don’t have the time. That’s why it’s essential that you take advantage of the scheduled post feature. This means you can write or upload any photos in advance, and post it at a later date.

Sustain
Once you’ve established a group of followers and a strong fan base, you need to maintain a certain level of growth rate, just like in any other business. You need to constantly invite more people, and extend your reach as much as possible.
With over a billion users, Facebook is indeed an excellent marketing tool to promote and extend your network. By keeping in mind the steps to S.U.C.C.E.S.S., you can easily track your competitors, increase your site traffic and more importantly make sales.

To Your Success
Lindsey
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