THE DIGITAL DUCHESS
  • HOME
  • ABOUT
  • ONLINE COURSES
  • BLOG
  • CONTACT
  • SOCIAL MEDIA SERVICES
  • DFY Social Media

Time to Get Your Business Brain in Gear!

Successful business marketing isn't easy. Check out my blog where I cover all the essential areas I think you should be looking at in a bid to promote your products and get your company in front of lots more potential customers.
Check Out My Courses

Beyond SMART: Goal Setting for Entrepreneurs

9/7/2016

0 Comments

 
Picture
If there’s one thing we know about goals, they have to be SMART, right?

After all, that’s what we’ve been told for years. The only thing that matters is that your goals are specific, measureable, attainable, realistic and timely.

While that looks great on paper—and clearly it’s easy to remember—it doesn’t go far enough for those who want to achieve big things.

READ MORE: FREE Checklist- Never be Stuck for Blog Ideas Again

Think about it. Do you want to be stuck with “attainable” and “realistic” goals when what you really dream about is a 3-day workweek, frequent international travel, and enough money to fund a mission trip (or three). Seems pretty clear that those safe, smart goals aren’t going to get you there.

In fact, they might even do worse than simply “not get you there.” They may actively hold you back.

Consider what happens when you set an “attainable” goal of earning 10% more than you did last year. You might work 10% more. You might spend 10% more on ads or product creation. You might even reach out to 10% more potential clients.

READ MORE: FREE Checklist- Never be Stuck for Blog Ideas Again

And you’ll likely earn about 10% more.

“Not bad!” you say. After all, that was your goal.

But did that 10% goal inspire you to work harder? Or did it create a subconscious ceiling on your earning potential that you’re unable to break through?

Rather than focusing on goals that are attainable and realistic, savvy entrepreneurs know that the key to incredible success lies in creating lofty goals that feel out of reach—maybe even UN-attainable.

READ MORE: FREE Checklist- Never be Stuck for Blog Ideas Again

They don’t strive to earn 10% more than last year. They want 50% or even 100% more. They stretch themselves. They find new—and better—ways to do things, so they don’t have to work twice as hard, but they remain open to the possibility of doing so—at least in the short term—when it’s necessary.

Of course, you cannot simply declare crazy goals and expect the universe to hand them to you. And that’s exactly why putting aside those smart goals is so…smart. When you shun the attainable in favor of the “holy cow, how will I ever do THAT?” goal, you push yourself beyond those self-imposed limits and reach for the stars.

READ MORE: FREE Checklist- Never be Stuck for Blog Ideas Again

Sure, you might not double your income, but you’re almost guaranteed to do better than a mere 10% increase. So push your boundaries. Set big, audacious goals. Even if you fail, you’ll be much further ahead than those smart goals would leave you.

To your success!
Lindsey

​www.digital-duchess.com

FREE Checklist- Never be Stuck for Blog Ideas Again

Picture
0 Comments



Leave a Reply.

    Author

    Lindsey Archibald is a Journalist, Broadcaster, Digital Marketer, Author and Business Coach.

    Archives

    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    June 2016
    May 2016
    April 2016
    March 2016
    February 2016
    January 2016
    November 2015

    Categories

    All

    RSS Feed

Powered by Create your own unique website with customizable templates.
  • HOME
  • ABOUT
  • ONLINE COURSES
  • BLOG
  • CONTACT
  • SOCIAL MEDIA SERVICES
  • DFY Social Media