THE DIGITAL DUCHESS
  • HOME
  • ABOUT
  • ONLINE COURSES
  • BLOG
  • CONTACT
  • SOCIAL MEDIA SERVICES
  • DFY Social Media

Time to Get Your Business Brain in Gear!

Successful business marketing isn't easy. Check out my blog where I cover all the essential areas I think you should be looking at in a bid to promote your products and get your company in front of lots more potential customers.
Check Out My Courses

4 Ways to Get More Eyes on Your Live Videos

10/14/2016

0 Comments

 
Picture
Live streaming video is the hottest new thing for marketing your business but if you can’t get eyes on your video, it won’t work as well as it could. And let’s face it; traffic is the toughest nut to crack, no matter which technique you’re using.

FREE COURSE: How to use Facebook Live to boost your brand and your profits

Here’s how to easily draw a crowd to your next live video event:

Promote Ahead of Time
This is key. You have to build a buzz about your live video. While you can (and sometimes should) go live in an impromptu manner, this should be the exception, not the rule.

A far better choice is to let your fans and followers know ahead of time that you’ll be hosting a live video, and how (and why) they should join you. Use the tools already at your disposal—your blog, your email list, your Facebook and LinkedIn groups, and your Twitter following—to make sure everyone knows when you’ll be on, and why they should be watching. And be sure to remind them as the day gets closer!

FREE COURSE: How to use Facebook Live to boost your brand and your profits


Offer a Giveaway
Here’s one sure way to get fans to show up—offer something free.

Checklists and worksheets are ideal if you’re teaching a strategy or technique. Readers can follow along, and refer back to it later as they work through your strategy. By delivering your gift via email autoresponder, you can take the opportunity to grow your mailing list as well.

FREE COURSE: How to use Facebook Live to boost your brand and your profits


Another great giveaway—especially if you’re launching a large course—is to offer a scholarship. Ask your applicants to write a blog post, record a video, or in some other way share why they want to take your course and how they’ll benefit from it, and then announce the winner via streaming video.

Make a Big Reveal
Send out a few “teaser” emails promising big news; post about it on your other social accounts; create a Facebook event and schedule paid ads to invite interested people.

FREE COURSE: How to use Facebook Live to boost your brand and your profits

Then use the live video to answer questions and announce your launch, perhaps with a special introductory or fast-action price.

Cover a Controversial Topic
We all have opinions, and not all of them are popular. That’s part of what sets you apart from your competitors, in fact. If you have strongly held opinions about your industry, or how a specific topic is being taught, video is a great place to make your point.

FREE COURSE: How to use Facebook Live to boost your brand and your profits


By taking to the airwaves with a live video and a controversial topic, you’ll instantly draw a crowd—half of which will agree with you, and half of which who will not. Imagine how lively the conversation will be! Just be sure to keep it respectful, and to not get your feelings hurt when someone disagrees with you (because they definitely will).

Live video is definitely a marketing tool that belongs in every business owner’s toolbox. But using it without a plan to attract more eyes will be an exercise in frustration. Use these four strategies to get more people interested in your videos, and they’ll work far better for you and your business.

​FREE COURSE: How to use Facebook Live to boost your brand and your profits


To Your Success!
Lindsey
​www.digital-duchess.com

 

FREE COURSE: How to use Facebook Live to boost your brand and your profits

Picture
0 Comments



Leave a Reply.

    Author

    Lindsey Archibald is a Journalist, Broadcaster, Digital Marketer, Author and Business Coach.

    Archives

    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    June 2016
    May 2016
    April 2016
    March 2016
    February 2016
    January 2016
    November 2015

    Categories

    All

    RSS Feed

Powered by Create your own unique website with customizable templates.
  • HOME
  • ABOUT
  • ONLINE COURSES
  • BLOG
  • CONTACT
  • SOCIAL MEDIA SERVICES
  • DFY Social Media