8 Facebook Ads That Will Boost Your Business

Facebook is by far the best way of advertising on the Internet these days. The social media website has absolutely transformed the way digital marketing is done. That’s because the adverts you see on Facebook are all laser targeted by using the details posted on a user’s profile page as well as the details they hand over when they sign up to it.

As far as advertising goes, what used to be just banner ads on the internet can now be done in many forms on Facebook.

Here are the 8 main ways you can promote yourself on Facebook:

Create a Public Page
You can always just start with the conventional type of Facebook Marketing, which is setting up a public page for free. All you need to do is to maintain posts and update the page regularly. It comes with all the necessary tools and self-service interface that is easy to use, even for beginners. This is cost-effective, and very easy to manage.

Promote Your Page
This is a great advert you can create with the sole objective to get more likes for your business Facebook page. They great thing about these types of advert is that when they appear on people's feeds, many will just hit 'like' if they see an enticing picture. Try it out and watch your followers grow.

Send People to Your Website
Domain ads are the most common type of paid ads that you would often see, and when you click, would take you to an external site. These ads are normally done to increase site traffic and improve customer interaction.

Event Ads
Event ads are very helpful if you need lots of exposure to publicise one of your events.  It's also shown on the right hand side of the desktop, with a maximum of a 90 character description.

Mobile App Ad
As the name suggests, this kind of ad only shows up when a user is on mobile view. Once the ad is clicked, the ad directly leads the user to the AppStore or Google Play to install the mobile app. The effectiveness of the ad is measure by the number of downloads, while being integrated with Facebook.
Boost Your Post
The easiest and widely used type of ad is the page post ad, in which your Facebook post can be posted as ‘sponsored’ or ‘promoted’.  Once the user clicks on the link, Facebook will direct them to your page and the post you want people to see.

Offer ads
Offer ads are useful and enticing, especially when written well. The key to a successful offer ad is to include the important details, the number of people who previously accepted the offer and the expiration date. The photo should also be awesome because it’s what the users will notice first.

Video Views
Video is absolutely huge on Facebook just now and if you have a video that you want to use to publicise your business or to offer users FREE information, then this is a brilliant Facebook advert to use to get more video views.

Try at least one type of Facebook advert this week and see the difference it will make to your business.

To Your Success
Lindsey
x

Enjoy what you've read? Then why not join my newsletter and receive more FREE and awesome tips and advice that will boost your business. Sign up below.