​7 Social Media Myths Busted Wide Open

Social media marketing is crucial for any business success.

It's such a powerful promotional tool that allows us to engage, interact and build a relationship with our audiences and potential customers.

Yet, there are still businesses that hesitate to get stuck in because of myths associated with it.

READ MORE: How to use Facebook Live in your business to grow your brand and make more sales

Social networking is more than just a pastime that involves random tweeting on Twitter or commenting on blogs and posting Facebook status updates.

Here are 7 social media myths we are going to bust wide open:

1. Unless you are on every social media network, you can't succeed

This alone puts off most business owners because the time investment is significant. Spreading yourself thin over a number of sites without specific goals and action can indeed be a waste of resources. Rather than the number of networks, it is more about how the business leverages and uses a particular network to get results. It is best to focus on one network at a time, get established and then proceed to the next. My advice is to start with Facebook.

READ MORE: How to use Facebook Live in your business to grow your brand and make more sales

2. It can substitute direct marketing

The fact is, while social media is certainly popular, it can never replace direct marketing. Online networking is convenient but human interaction is always preferred.

3. If you use social media you don't need a website

Websites are a necessary component of any businesses online presence. No matter how many social networks you belong to, publishing to a website or at least a blog is mandatory and there is a solid reason why. Content is the acknowledged King that drives search traffic. You need a website to host all your amazing content because Google won't recognize the SEO on your social media networks.

READ MORE: How to use Facebook Live in your business to grow your brand and make more sales

Even if you have profiles on many networks, the ultimate aim is to motivate people to visit your website where there is unique content. A website is a branding tool where you can control your content, display and sell your products and services. You own your website and complement it with your social media presence so that you can reach your prospective customers.

4. ROI cannot be measured

In business, it is important to monitor and measure the return on investment for every activity in order to be profitable. Social media ROI can be measured using analytics tools through which visitors and their actions can be tracked. This helps you decide on what to focus on and which links are most active. If you have a business page on Facebook then click on the 'Insights' tab at the top of your page to view your stats.

READ MORE: How to use Facebook Live in your business to grow your brand and make more sales

5. It is too time-consuming

Social media marketing can be achieved by just dedicating a few minutes a day and using social media schedulers to plan and schedule posts. It is about the effective use of various tools to use it to your advantage. A good free social media scheduling tool is Hootsuite.com and it's easy to use.

6. It is not suitable for our business

Any business that intends to succeed, build its brand, attract new customers needs social media as part of their marketing plan.

READ MORE: How to use Facebook Live in your business to grow your brand and make more sales

7. My customers don't use it

That's ridiculous. Customers, new and old are on social networks. It is where people connect. and receive information these days and by thinking your customers aren't using Facebook, Twitter and Instagram could really hamper your business growth. 

To be a success on social media it takes research, active participation, dedicated effort and a commitment to a strong strategy. You won't become an expert overnight and I'm urging you not to stress about it.

READ MORE: How to use Facebook Live in your business to grow your brand and make more sales

Just dive in and see what works for you and your business and have fun while doing it.

To Your Success!
Lindsey
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www.digital-duchess.com