7 Benefits of Using Facebook in Your Business

Touted as one of the most popular social media platforms today, Facebook has its own unique advantages and benefits. Apart from personally connecting with the members of your family and friends, it's also an awesome tool that can be used for advertising and promoting your services and products.
 
Marketing strategies play a vital role in the success and growth of any business because they are used to attract customers' attention. This is where a Facebook business page has the advantage over any existing company website.

Here are some advantages of using Facebook marketing:

Using Facebook for business is a low-cost type of marketing strategy. Signing-up on Facebook for free is ideal especially for small and medium start-up businesses that are on a tight budget. Without going for expensive marketing activities that cost a fortune, companies can target millions of people with the click of a button and a percentage of these people can turn into potential paying customers. Large businesses also take the opportunity to use Facebook for their trial marketing plans and concepts before trying out bigger campaigns.

Business information can be shared. Since Facebook is the right avenue to promote a business, it is important to provide information about the business name, address and contact details. In order to draw more customers, a business page should also contain brief descriptions on every aspect including its products and services as well as its history and staff listing.

It's interactive. Apart from posting text the uploading of photos and videos is also allowed, thus, making Facebook easier to personalise than a company website. There are no technical skills needed in order to maintain, customise and personalise a Facebook business page because it's pretty much the same as managing a personal Facebook account. It's also brilliant because you can communicate with current and prospective customers through exchanging messages. Listening to feedback regarding products and services is essential in Facebook marketing.

It is easier to provide customer support on Facebook. Questions can be posted directly based on the customers experience in using a particular product or service. This is more effective than taking phone calls as customers can already see common queries and responses from other people. As a result, problems and issues can be quickly resolved. In addition, these can increase the satisfaction level of customers.

Brand awareness can be raised through Facebook likes. Apart from word of mouth, liking the Facebook page will increase the popularity of a business page.   

It can increase website traffic by including page URLs on posts. Exposing these links to Facebook users can also convert visits into potential business purchases. If people click on your website link then make sure you have a sign up form on the page you direct them to so that they can join your email list.

Advertising can be targeted to a particular group of people. Businesses can maximise the creation of Facebook ads for certain people that have listed a particular interest by making these ads appear on the right side of their Facebook pages or in their news feeds.

Facebook is the only social media platform that can provide these advantages. Therefore, take the opportunity to use Facebook marketing as it could make a huge difference to your business and ultimately your bottom line.

To Your Success!
Lindsey
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