4 Proven Ways to Market Your Business

The world is filled with great ideas and broke business owners with fabulous products but no sales.

The fact is, ideas are not what drives most business success. Marketing does. So before you quit your day job to branch out on your own, it pays to have a solid marketing plan in place. Start with these 4 ideas to get your creative juices flowing.

READ MORE: Build a business, not another job

Free Webinars
For information product sellers, coaches, and service providers, one of the best sources of new clients is in free training webinars. No matter what your niche, the promise of in-depth training at no cost is enough to entice potential clients to part with an email address (which you’ll be able to market to later) and an hour of their time.

Not only that, but webinars are a fantastic way for those potential customers to get to know you better. And the better they know you, the more likely they are to buy.

READ MORE: Build a business, not another job

Content Marketing
Not comfortable hosting a webinar? Hit the keyboard and start sharing your thoughts and ideas via your blog, ebooks, guest articles and other written content. For internet marketers, this gives readers a taste of what they can expect from your product. If you sell physical products, it provides the perfect opportunity to share usage tips and other important information with your buyers.

Of course, there’s another important benefit to content marketing, too: search engine optimization. Google and other search engines index the words on your website and use the information to present search results to their users. Content marketing is a tool you can use to make the most of these results, and to bring more potential buyers to your website.

READ MORE: Build a business, not another job

Paid Advertising
Facebook, YouTube, Twitter, Google and plenty of other sites all offer paid placement, and with today’s powerful analytics tools, it’s easy to create ads and drive traffic inexpensively. Consider starting with Facebook, since the cost is low and it’s easy to target your ads to your ideal client. Once you’ve perfected your funnel, you can branch out into more costly ads with a larger reach, such as Google AdWords or another ad network.

Facebook Live
However, by far my favourite way to market a business at the moment is by using Facebook Live. Yes it can be scary getting in front of a camera but I guarantee you once you have done it a few times it will become a lot easier. With Facebook Lives your clients can see your face and get to know you in a way they never will through a blog post or meme. Plus, Facebook will show more of your followers on your business page your Facebook Live that they will ever show any of your other posts. And it's FREE.

​READ MORE: Build a business, not another job

Don’t limit yourself to these four marketing methods though. There are dozens of others you can try, including affiliate programs, JV partnerships, automated funnels, direct mail campaigns, and even television advertising. The key is to keep testing and tweaking to make the most of every marketing effort, so that your business continues to grow. 

To Your Success!
Lindsey
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