3 Easy Steps to Creating Your First Online Product

For entrepreneurs, coaches, and business owners in nearly any field, product creation is the best way to:

• Reach a wider audience
• Grow your brand
• Earn more profits

So why aren’t more people adopting the product creation strategy? Like you, they’re stuck in the process, unsure of the steps to take to create a great product.

READ MORE: 149 quotes you can cut and paste for your own social media

Step 1: Identify a Need

As a business owner, you have great insight into the wants and needs of your ideal client. You chat with them on Facebook, answer their email questions, respond to the comments they leave on your blog, and even work with them one-on-one.

What is it they need the most help with right now? This is the product you should be creating, because you already know you have a built-in audience.

READ MORE: 149 quotes you can cut and paste for your own social media

Step 2: Gather Your Documentation

If you’ve been creating content for more than a few weeks, chances are you already have all of the answers required—all you have to do it organise it.

Some places to look for content you can repurpose include:

• Your blog
• Your emails (and autoresponder)
• Your client calls
• Your social media accounts
• Your YouTube channel
• Your personal checklists and worksheets

All of these things (and many more) can be edited and organised into a comprehensive product that solves a serious issue, and you can do it in less time than you might think. After all, you already have the bulk of the work done!

READ MORE: 149 quotes you can cut and paste for your own social media

Step 3: Create the Solution
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Now that you have your content, it’s time to put it together in a way that will make sense to your audience. Will you…

• Write a Kindle book? This is a great option for solving a very focused, single problem. Even better, Kindle books offer a fabulous opportunity to reach a wider audience.
• Create a membership site? For a comprehensive, step-by-step course, you can’t beat the flexibility of a membership site.
• Offer a group coaching program? Add personal time with you to your membership site and you’ve got an instant group coaching program. Not only that, but you’ve dramatically upped the value (and cost) as well.

Your choice will depend largely on the scope of the solution. Is it a simple answer that can be explained in a few pages, or is it a complex issue that requires several weeks of work?

READ MORE: 149 quotes you can cut and paste for your own social media

Creating a product doesn’t have to be difficult or time-consuming. Sure, you can design a massive, all-inclusive course if you like, but when you’re just getting started, that’s a daunting prospect. Instead, work with what you already have, and you’ll have your first product up and selling in no time. 

To your success!
Lindsey
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www.digital-duchess.com