15 Words That Will Make You Money

Writing copy for all your business marketing materials can be really difficult, especially when writing might not be your strong point.

Today I’m going to tell you about 15 words that you MUST use in your sales copy in order to have any chance of boosting your business.

How you get your message across to potential customers is vital.

To help grab their attention and persuade them to buy your product or service there are a few words I believe you should be including in your blog posts, adverts, emails, leaflets and brochures.

The first of which is the word…

New

We all love something that is brand ‘new’ to the market. We all want to be the first to get our hands on the latest service or product. The word ‘new’ grabs our attention and adds a certain amount of urgency.  

You

I would also use the word YOU.

Being personal in your advertising or marketing copy is crucial as it’s important to build up a relationship with potential customers as they are more likely to buy from you.  Using the word ‘you’ helps ‘you’ to do that.


 Easy is another word which is great for sales.

We all want our lives to be easier so if you have a service or product that can do that then make sure you get that across in your sales literature or conversations.

Now

It’s a great word to use in copy as it gives your clients and potential customers a sense of urgency. At some point you will want them to take action to send you an email, join your mailing list or give you a call. But when do you want them to do it...Next week...Next Month...No you want them to do it NOW!

No Risk

If you can ease your customer’s worries it will increase your sales. We all get a bit edgy when parting with our cash for goods and services so if you can take away that small doubt or reduce the risk then the better it will be for your bottom line.

Guaranteed is another good word to use.

Once again by using this word you are eliminating the risk factor. If you add the word ‘guaranteed’ to your sales or advertising copy then that you should increase your profits by a fair amount.

Free

We all love FREE stuff. Offering something for free can dramatically improve your sales leads and build relationships with your customers. Try giving away a free report, a free service or free advice.   

 Yes

This is a positive word and if you are using it then it usually means you are answering your customers concerns and questions and ultimately solving their problems and eliminating any doubts they have. Whatever you do don’t use the word ‘no’ as it will have the opposite effect.

 Use someone’s name.

Try and do it as many times as you can whether it be in face to face meetings, on the phone or in emails and letters. The next time you speak to a salesperson see how many times they mention your name. The good ones will always use your name as it makes the conversation or correspondence personalised. We all like to feel special and by using your customer’s name you will make them feel important and that you are really interested in them and what they have to say.

Try using the word Limited

This, again, portrays the feeling of urgency and will spur the customer on to buy from you. If you have a product or service which is limited then shout it from the roof tops. People like exclusivity, they like buying things not everyone else can get their hands on.

Fast

I don’t know about you but I always want things like yesterday. The faster the better as I can be really impatient. If you can provide a service or product fast or even quicker than your competitor then tell your customers. If you were given the option of receiving your new sofa from a store within 3 days while another store offered delivery within 3 weeks- which one would you choose? Using the word ‘fast’ will help seal the deal.

Important

Important is a great word to use. People want to feel important and use products and services that are important. It’s an attention grabbing word and I would definitely use it.

Proven

We can all be a bit wary when reading sales letters or adverts. They promise us the world and sometimes the offers can be too good to be true. That’s why if you can offer any potential customers proof of what you claim to offer then that will dramatically increase your sales. If you can use testimonials then that would be fantastic. Use testimonials on your website, adverts and direct mail campaigns. Make sure you have permission from your clients before you do it though.

Simple

Another great word which grabs our interest, we all love things that can simplify our hectic lives. If you offer a product that simplifies a process then that will boost your sales.

And finally, Solve

All good sales copy must include the benefits of your product or service and you must tell your potential client how you are going to ‘solve’ their predicament or problems. Again it is a reassurance for them and you are focussing on them not you.

And there you have it, 15 words that will boost your sales.

By using just a few of them I’ve mentioned you will see a difference in your profits.

Writing good copy takes a bit of practice but if you use some of the words I have given you then it will become second nature to you.

To Your Success!
Lindsey
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www.digital-duchess.com
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