12 Videos You Can Make to Boost Your Business

Video marketing your business is a really powerful way to boost your credibility and your sales.


There are a range of different ways you can use a video to promote your business. Which one you choose will ultimately depend on your specific business objectives.


Here are 12 to choose from:


Talking Head Video
This is what most people think of when they think video. Basic “head and shoulders,” direct to the camera, standard shot. The talking head video is popular because it works.


Interview Video
Besides you talking, you can add another person to the mix and make it an interview video. Interview videos can be two or more people on camera. Interview videos can be easily created using Skype, Google Hangouts or Oovoo.com.


Live Webcast Video
This provides the ability to interact with your viewers live. If you have a webcam and an idea, you can produce a live webcast, anytime, anywhere.


PowerPoint Video
Because of its simplicity, the narrated PowerPoint video is a very popular format. You can use PowerPoint or Keynote for Mac.


Tips Series Video
If you want to establish a presence on YouTube, a tips series is ideal for you. Also, video tips help to establish you as an expert in your niche and build your credibility.


Live Demo Video (on-camera)
On camera demonstrations are among the most effective videos you can produce. It can be as simple as teaching live to the camera. You can use resources to help you teach your point, like a whiteboard for example.


Sales Video
This kind of video consists of a PowerPoint with a voice over or simply text and narration.


Launch Series Video
These videos usually come before a sales video in a launch sequence of three or four videos. The idea is to provide value and establish credibility before releasing the final “pitch” video at the end of the series.


Customer Testimonial Video
Testimonial videos are powerful. You can promote a specific product or service by embedding these on your website or on a sales page.


Teaching/Webinar Video
You can use a recorded webinar, using Camtasia or any other software of your preference, as a video for sales or distribution. You can post the video webinar on YouTube, or on your own website.


Animated Video
Video creation sites like nawmal.com and GoAnimate.com have opened up new possibilities for creating your own cartoons.


Video Email
It is a great way to connect and engage with your customers, colleagues or prospects. It can be made by simply using your webcam. It is incredibly easy to record and send a video email. There are free websites providing this service, such as MailVu.com or Eyejot.com. Video email provides a powerful, personal touch that makes you stand out.


To Your Success!
Lindsey
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