10 Reasons You Should Use Video Marketing in Your Business

Video marketing makes you stand out from the crowd. It is that simple!


Every day the number of Internet businesses is growing and so is the list of competitors, so why would consumers choose your business through the Internet? 


Could video make the difference and increase your sales? 


Here are 10 reasons why I think you should use video to help boost your business:


People Will Get to Know Who You Are
Today, it's estimated that over 40% of Internet traffic is devoted to videos, so advertising your business through video could really work in your favour. The easiest way to make yourself known is through videos or images, because these draw the attention of viewers. Potential customers are more likely to remember who you are if they see you on video.


It's more likely a person will watch a video than read a page
By using a video, you can quickly capture the attention of potential customers. People are so busy these days that more people would rather watch a video than read your content on your blog or website.


Videos always make an impact
People can learn faster about a product through a video than by any other means. An example of this would be when someone wants to know what a certain movie is about. By watching its trailer, they get the information they want and are left with a desire to watch the whole movie. In business, videos work the same way. Watching a video is much faster than reading all the content.


It builds confidence
Internet commerce is increasing all the time. More people are looking for someone to trust when it comes to spending their money, and videos can generate that kind of trust. It is easier to show people your team-work, your facilities or your products, through a video than through text, and when people can SEE what you have to offer then they are more likely to trust you, and ultimately spend with you.


Make a difference 
On the web, you will find many competitors, and in many cases selling the same product. The main difference resides in how you promote yours. Using a video is the best way of doing it. So many businesses aren't using video to promote their goods and services, you can make such a difference by creating just a couple of videos for your website and social media accounts.


It generates traffic
It is very easy to share the content of a video on the internet. You can pop your video on a variety of websites and social media platforms and they will generate free traffic towards your website, blog or Facebook page.


Sell more
The increase in traffic you can experience will have a direct impact on sales. Even if the video reaches just a few people, it has a higher chance to convert into a sale. At the end of each video you can include a call to action urging viewers to either sign up to your email list or to visit your website. 


Free advertising
Advertising on TV is so expensive- advertising on the Internet is not. Yes a video takes a bit of time to create, but once you have completed it and posted it on the Internet it is a FREE advert for your business. And the best part is that many more potential clients could see you on the Internet than they would ever see you on your local TV channel.


Reach a specific target audience
The majority of people who surf the internet are looking for information. If you want to find a video about a specific topic, you are 100% sure that you will find what you are looking for. For that reason, video marketing is a very easy way to reach those people who are interested in the product you are offering. This method allows you to interact with your customers in a way for them to see you as an expert, which mean you can also build trust.


Your videos can convey any kind of message you want
Your videos are only as limited as your imagination. You can create adverts, presentations, testimonials or product reviews, or you can create a range of these different videos. Each one has their own benefits.


Video marketing is huge at the moment and you don't have to have a huge budget to make a difference online.


So what are you waiting on? No excuses.Try making a video this week and watch the difference it will make to your business.


To Your Success!
Lindsey 
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